SafeBox was an early innovator when they wanted to create their first online storage version.  SafeBox had experience in creating security systems for most banks in Norway; accordingly their knowledge was leveraged in designing this solution.  It became the most secure cloud service on the market and it even holds this position today after we developed Version 2.

Everyone is concerned with security of their private and valuable documents.  Our objective was simply to design a digital safe.  SafeBox also offered a service for clients to send in documents to be maintained in a secure physical location after they were scanned and posted into a virtual vault.  We quickly realized the requirement to store media files such as music, photos and video. This concept was cutting-edge at the time as if was prior to the availability of services like Spotify and we further envisioned that customers would expect to upload their music library to securely store then in addition to providing support for access at any connected computer or device.  SafeBox agreed with us and we redefined the original specification to incorporate the additional requirements.

After agreeing on the solution, we put our thinking caps on and pulled the sketch pads out. The basic idea was to create an HTML GUI but with media playback.  As HTML5 was not integrated into all browsers, we decided upon Adobe® Flash® as our front-end technology.  This selection afforded several advantages including multiple file upload as well as live web playback of large files like large video files. Using the Adobe® Flash® Media Server, the back-end could generate preview files in QuickTime® that could be played by the Flash browser plugin and also this version could be downloaded and shared easily.

Media evelotuion


Using Flash as our interface technology, we could make use of the vector graphic support. This resulted in the file sizes being quite small and loading quickly even on a slow connection. The entire interface with all graphics was 78kb; in comparison the front page is over 1500 Kb. We illustrated over 50 icons based on the same simple and clean style. We based the design on a grey & white silver-like design using the light in the screen to highlight the content.


The back-end was built to support a large amount of both upload and download. To ensure the server park did not have latency, it was connected to 2 of the main and fastest fiber lines in Norway.

In addition, the server was also connected to a fiber line in Sweden to the primary hub in Northern Sweden. These are the same line Google’s data center in Northern Sweden utilizes.

One of our main challenges was combining speed with security. A whole new system was created based on the experience SafeBox had from online bank security, together with our front and back end developers’ experience connecting it all together.  We still keep this as a trade secret and are proud to know this work remains unchanged in the current version.


In every job we do we mention Pixel Perfect meaning it all has to be on the spot alike with what we presented to the client as sketches before it was transformed into a web, mobile or other type of design.

Every job like this includes both general stylesheets that control color, font size and what type of text go where in the design. Also a project like this might include graphic style Sheets that we like to call Sprite. This is an example of this as used in Safebox.